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This is an English translation of the Korean Privacy Policy. If the translation and the Korean version differ, the Korean version prevails.

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Privacy Policy

LAONMEDI Inc. (the "Company") processes the personal information of data subjects in accordance with the Personal Information Protection Act (PIPA) and does its best to manage it securely. Pursuant to Article 30 of the PIPA, the Company establishes and discloses this Privacy Policy to inform data subjects of the purposes and methods for which the Company uses the personal information provided by them, and to handle related grievances promptly and smoothly.

Purposes of Processing Personal Information

The Company processes personal information for the following purposes. Processed personal information is not used for any purpose other than the following, and if the purpose of use changes, the Company will take necessary measures, such as obtaining separate consent pursuant to Article 18 of the PIPA.

① Membership registration and management

Identification and authentication of the user for membership services, maintenance and management of membership, prevention of fraudulent use of the service, various notices and notifications, handling of grievances, and keeping records for dispute resolution

② Provision of goods or services

Provision of software, purchase of Laon Ortho Passes, refund processing, sending contracts and invoices, provision of content, provision of customized services, identity verification, and payment and settlement of fees

③ Service improvement and marketing

Delivery of service-related information and promotional information such as events
Provision of services and advertisements based on demographic characteristics, identification of access frequency, and statistics on members' use of the service

④ Customer consultation and inquiries

Reviewing and handling customer inquiries and delivering the results

Items of Personal Information Processed and Retention Period

The Company processes and retains personal information within the retention and use period prescribed by law or the retention and use period consented to by the data subject at the time of collection.

① Items of personal information collected

Category (task)	Purpose of processing	Items collected	Retention and use period
Member management and service provision	• Identifying members and confirming intent to register
• Identity verification
• Prevention of fraudulent use
• Service usage statistics
• Service improvement	Required: email
Optional: name, profile picture, affiliation	Until membership withdrawal
Service payment	• Purchase of Laon Ortho Passes
• Refund processing	Required: name, email, payment information (card issuer, partial card number, approval number, payment and refund amounts and dates)
Optional: bank name, account holder, account number (only where a refund is made by bank transfer because the card payment cannot be cancelled)	5 years under the Act on the Consumer Protection in Electronic Commerce
Newsletter	• Delivery of service-related information
• Event information and marketing	Required: email, name	Until consent is withdrawn
Automatically collected information	• Statistics and analysis of website visits	Required: date and time of visit, cookies, service usage records, records of improper use, device information (OS and version / screen size / model name), browser type, language, platform, operating system, browser, screen resolution	14 months from the date of collection
Customer consultation and inquiries	• Handling of and responding to customer inquiries
• Product and service consultation	Required: email	3 years from the date the inquiry is received

② In principle, the Company destroys personal information immediately after the purpose of its use has been achieved. However, where retention is required by applicable laws, the Company retains the personal information for the required period.